Ideas + method

The iPeople blog

Practical advice on LinkedIn presence, copywriting that works, and the difference between showing up and being remembered.

Your First Two Lines on LinkedIn: Why Almost Everyone Gets Them Backwards

by iPeople · on Jul 20, 2026

The first lines of a LinkedIn post decide whether someone clicks "more" or keeps scrolling. Here's what actually makes them work — and the most common mistake that kills them.

copywriting

Work Experience on LinkedIn: When Bullet Points Are Hurting Your Chances

by iPeople · on Jul 20, 2026

Bullet points or prose in your LinkedIn experience section? It depends on who's reading and what you want to achieve. Here's how to choose without getting it wrong.

linkedin optimization

What Is Personal Branding: Definition and Real Examples

by iPeople · on Jul 20, 2026

Personal branding is your professional reputation made visible and consistent. What it is (and isn't), concrete examples, and where to start this week.

Personal branding strategy

How to Find Clients on LinkedIn (Without Becoming a Creator)

by iPeople · on Jul 20, 2026

How to find clients on LinkedIn: a five-step method for consultants and B2B professionals. No bought lists — profile, consistency, conversations.

Personal branding strategy

The LinkedIn "Featured" Section: Five Uses Most People Overlook

by iPeople · on Jul 13, 2026

The LinkedIn "Featured" section isn't a trophy case. Here are five concrete ways to use it and turn it into a real positioning tool that works for you.

linkedin optimization

Your First 90 Days on LinkedIn: The Roadmap Nobody Gives You

by iPeople · on Jul 13, 2026

Simply "being present" isn't enough. Your first 90 days on LinkedIn require a precise sequence. Here's how to structure them without wasting energy.

strategy

LinkedIn Messages That Get Replies: The Logic Almost Nobody Uses

by iPeople · on Jul 06, 2026

Sending a LinkedIn message without pitching isn't enough. You need a precise logic. Here's how to craft direct messages that open real conversations.

strategy

Posting every day on LinkedIn won't get you far: what actually matters is finding the right frequency for you

by iPeople · on Jul 06, 2026

Daily posting on LinkedIn is overrated. Here's why calibrated consistency beats volume — and how to find a rhythm you can actually sustain over time.

strategy

Dwell time: why LinkedIn measures it and how it affects your visibility

by iPeople · on Jul 03, 2026

Dwell time is the signal LinkedIn reads before any like lands. Here's what it really means, why most professionals overlook it, and how to use it to your advantage.

linkedin basics

LinkedIn Engagement Pods: Why the Game Isn't Worth the Candle

by iPeople · on Jul 03, 2026

Engagement pods look like a smart shortcut. In practice, they damage your reputation and distort the data you rely on to make decisions.

linkedin basics strategy

LinkedIn Now Understands What You Write. Three Consequences for Publishers.

by iPeople · on Jun 22, 2026

Since early 2025, LinkedIn has replaced dozens of specialised ranking systems with a single infrastructure that reads post content as text. Here's what changes in practice.

strategy linkedin optimization

Commenting on Other People's LinkedIn Posts Is Just as Powerful as Publishing Your Own

by iPeople · on Jun 19, 2026

Most professionals use LinkedIn only to post. But commenting on other people's content is an equally effective visibility strategy — if you know how to do it right.

strategy

The CTA that works on LinkedIn isn't an invitation — it's a question

by iPeople · on Jun 18, 2026

Most LinkedIn calls to action don't convert because they ask for too much. Here's how to build a CTA that actually gets a response.

copywriting

External links on LinkedIn: are they really penalised? What the data says (and doesn't say)

by iPeople · on Jun 15, 2026

Does LinkedIn's algorithm penalise posts with external links? The answer is more nuanced than most people think. Here's what actually drives visibility.

linkedin basics

Job Anxiety in the AI Era: Why Competence Alone Won't Calm Your Fear

by iPeople · on Jun 15, 2026

Economic instability and AI adoption are fuelling deep job anxiety. Here's why upskilling fixes only part of the problem — and what actually helps.

perditalavoro occupabilità network sostegno

The 3 Content Pillars for LinkedIn: What Almost Every Professional Gets Wrong

by iPeople · on Jun 09, 2026

A LinkedIn content strategy isn't about posting everything. Discover the 3 pillars that bring consistency to your presence and make you instantly recognisable as a professional.

strategy copywriting

LinkedIn Profile Photo and Banner: The Details Most Professionals Get Wrong

by iPeople · on Jun 09, 2026

Your LinkedIn photo and banner are judged in under two seconds. Here's a practical checklist of 10 details that separate a credible profile from a forgettable one.

linkedin optimization linkedin basics

How often to post on LinkedIn: the cadence that works for professionals

by iPeople · on Jun 06, 2026

Three posts a week, but when? What the math of the LinkedIn feed says, and why 12 posts a month beat 30 nine times out of ten.

strategy productivity

LinkedIn Ghostwriter in Europe: Real 2026 Prices

by iPeople · on Jun 06, 2026

What a LinkedIn ghostwriter really costs in Europe: tiers from €29 to €4,000 a month, who each one fits, and the 5 mistakes to avoid before you sign.

strategy

LinkedIn Ghostwriter or Freelance Copywriter: 2026 Costs

by iPeople · on Jun 06, 2026

Same output, costs that differ by a factor of 30. When a ghostwriter makes sense, when a freelance copywriter does — and when neither: how to decide.

strategy

LinkedIn Personal Branding for B2B Consultants: 5 Levers

by iPeople · on Jun 06, 2026

The 5 practices that bring a B2B consultant clients on LinkedIn — and the mistake that kills the pipeline. Concrete examples you can apply this week.

strategy copywriting

3 Storytelling Frameworks for LinkedIn Posts (With Real Examples)

by iPeople · on Jun 05, 2026

Just "telling stories" isn't enough — you need precise structures. Here are 3 LinkedIn storytelling frameworks that actually work, with practical examples.

copywriting

The LinkedIn Jargon Problem: Why Your Posts Sound Like Everyone Else

by iPeople · on Jun 05, 2026

Corporate jargon doesn't signal expertise — it kills engagement. Here's how to spot the words draining your LinkedIn posts and what to write instead.

copywriting

Welcome to iPeople

by iPeople · on May 27, 2026

The first post on the blog: what you'll find here, why it exists, and how to use it to improve your LinkedIn presence.

strategy linkedin basics

Publishing consistently on LinkedIn (without making it a second job)

by iPeople · on May 26, 2026

The real obstacle isn't writing one post. It's writing your 47th in a row. Four principles for sustainable consistency, even with a full-time job.

strategy productivity

What a weekly LinkedIn brief is, and why it beats publishing on the fly

by iPeople · on May 25, 2026

The weekly brief is the single practice that separates people publishing for years from those who quit after two months. What it contains, how to build it, why it works.

strategy

How to choose sources for your LinkedIn posts (and why 3 good ones beat 10 generic ones)

by iPeople · on May 24, 2026

The quality of your posts is a direct function of what you read. Three criteria for building a source portfolio that makes you distinctive, and the mistakes to avoid.

strategy copywriting

LinkedIn tone of voice: making it recognisable and keeping it consistent over time

by iPeople · on May 23, 2026

Tone of voice is the first distinctive mark of your LinkedIn profile. Three layers (formality, rhythm, lexicon) and how to calibrate them over 6-12 months of publishing.

copywriting

DIY, Ghostwriter or Agency: LinkedIn Options Compared

by iPeople · on May 22, 2026

Four ways to keep a steady LinkedIn presence, compared: hours required, real monthly costs from €0 to €5,000, and the signs it's time to change approach.

strategy productivity