iPeople vs LinkedIn Premium
Two very different products thrown in the same bucket. Let's pull them apart.
At a glance
Pick iPeople if
- You want a weekly LinkedIn ghostwriter, not inline writing suggestions
- You want posts written for you, in your voice, on your sources
- Your problem is time, not single-paragraph quality
- You want 2-3 posts a week, sustained for years
- Editorial budget starting at €29/month
Pick LinkedIn Premium if
- You need InMail, Sales Navigator, "Who viewed your profile"
- You want suggestions while you yourself write the post
- You're actively looking for jobs or commercial opportunities
- You need extended profile analytics
- $40-60/month isn't a concern
Feature-by-feature
| Aspect | iPeople | LinkedIn Premium |
|---|---|---|
| Category | Weekly ghostwriting service | Premium subscription to the LinkedIn platform |
| Who writes the post | iPeople drafts, you approve | You write, polish suggestions appear inline |
| Curated weekly brief | Yes, from your sources | No |
| Personal voice | Extracted from your real samples | No (generic suggestions, not profiled) |
| What it solves | Weekly editorial cadence | Networking, lead-gen, search, profile visibility |
| InMail / Sales Navigator | No | Yes (core of the offering) |
| Post-publish analytics | Import from LinkedIn Creator Analytics, trends and best-performing topics | Yes, native (on your profile) |
| Price | Starting at €29/month | $40-60/month (Premium Career / Business) |
| Auto-publishing | Yes (LinkedIn API) | Manual from the feed |
| Philosophy | "We write for you, on what you actually read" | "More tools to use LinkedIn better" |
The key difference: different products, same monthly slot
LinkedIn Premium and iPeople often get compared because they're two of the most common ways to "spend €40-50/month to do better on LinkedIn". But they solve different problems and are technically complementary, not alternatives.
LinkedIn Premium is a platform subscription: it gives you more tools to use LinkedIn — see who viewed your profile, message non-connections via InMail, search candidates or prospects with advanced filters, view detailed profile analytics. When you write a post, the platform offers inline polish suggestions while you type.
iPeople is an editorial service: every week it reads your sources, brings you 5-10 topics, drafts the posts in your voice, sends them to you for approval. It doesn't help you network, find leads or see who viewed your profile. It solves one thing: editorial cadence.
Translated: if your problem is "I don't have the right tools to find clients/candidates on LinkedIn", Premium makes sense. If your problem is "I can't post regularly", iPeople makes sense. They're compatible — and for anyone serious about LinkedIn it's reasonable to have both.
Three practical points on LinkedIn Premium for writing
1. The writing suggestions are generic
When you write a post in the feed, Premium offers polish on tone, length, opening hook. The suggestions are tuned on platform averages — not your profile, your sources or your sector. For "writing a bit better", they help. For a recognisable voice and a consistent editorial thesis, they're too generic.
2. The real work is still yours
Even with Premium you have to: choose what to write each week, draft, edit, schedule. Time per post stays at 30-90 minutes, identical to people without Premium. Premium doesn't reduce time spent — it just raises the quality of each post when you sit down to write.
3. Editorial curation isn't there
LinkedIn Premium doesn't ship the idea of "weekly brief curated from your sources". It doesn't read for you, doesn't bring you profiled topics, doesn't build an editorial pipeline. It's a platform extension — not an editorial service.
Frequently asked
Can I use both together?
Yes — and for anyone serious about LinkedIn that makes sense: Premium gives you networking and search tools, iPeople gives you weekly editorial presence. Different perimeters, no overlap.
If I get LinkedIn Premium, do I still need iPeople?
Depends on the problem. If Premium is enough for the writing side (you write each week and Premium polishes), no. If you can't sustain the 2-3 posts-a-week cadence over months, yes — that's the problem iPeople solves.
Does LinkedIn Premium write in my voice?
No. Premium's suggestions are tuned on platform averages, not your profile. For a voice profiled on your real samples, you need a dedicated service.
How much does LinkedIn Premium cost for a professional?
The most common plan (Premium Career / Business) is around $40-50/month. Sales Navigator and Recruiter Lite cost more ($100-150/month and up). Inline writing assistance is included in Career and Business plans.
Does iPeople publish automatically like LinkedIn?
Yes, via the official LinkedIn API. But nothing publishes without your explicit approval. You review the draft, decide whether to approve, choose when to schedule.
Try iPeople
5-minute setup. First brief the following week. Cancel anytime.