by iPeople · on Oct 29, 2026
Type your name into Google and look at what comes up. That is your real personal brand. Here's how to read those results — and what to change.
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by iPeople · on Oct 27, 2026
Hiring a personal branding consultant isn't always the right move. Here's how to tell whether you genuinely need one — or whether you're just putting off the real work.
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by iPeople · on Oct 20, 2026
A LinkedIn editorial calendar doesn't need hours of planning. Here's a practical method for building and maintaining one in just 30 minutes a week.
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by iPeople · on Oct 15, 2026
How many likes does it take to close a deal? None. Here's how to actually measure the return on your LinkedIn presence — without obsessing over the wrong numbers.
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by iPeople · on Oct 06, 2026
The data on the best times to post on LinkedIn exists — but almost no one uses it correctly. Here's why posting time is the last variable you should focus on.
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by iPeople · on Oct 01, 2026
Native tools, hidden limitations, and alternatives: everything you need to know to schedule LinkedIn posts without losing visibility.
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by iPeople · on Sep 15, 2026
You don't need a massive network to be relevant on LinkedIn. You need the right one. Here's how to build a hyper-vertical audience from scratch.
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by iPeople · on Sep 03, 2026
A LinkedIn newsletter isn't just a longer post. Before you launch one, there's only one question you need to answer. Here it is, with concrete criteria.
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by iPeople · on Aug 28, 2026
AI can help you post on LinkedIn, but it often produces the exact opposite of what you need: a profile that blends in. Here's how to use it properly.
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by iPeople · on Aug 28, 2026
Generating leads on LinkedIn without automated cold messages is entirely possible. Here's how it really works for a professional flying solo.
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by iPeople · on Aug 20, 2026
Personal branding isn't about posting every day or building an audience. Here's a 6-step method for managers and professionals with limited time.
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by iPeople · on Aug 20, 2026
Social selling isn't about persuading — it's about being ready when the moment comes. Here's how to build a LinkedIn presence that brings clients to you.
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by iPeople · on Aug 17, 2026
Thought leadership doesn't mean knowing everything. It means reasoning in public, consistently and coherently. Here's how it's genuinely built over time.
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by iPeople · on Jul 27, 2026
A personal branding editorial project isn't built with a packed calendar. It's built with a clear thesis and a rhythm that holds up over time.
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by iPeople · on Jul 20, 2026
How to find clients on LinkedIn: a five-step method for consultants and B2B professionals. No bought lists — profile, consistency, conversations.
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by iPeople · on Jul 20, 2026
Personal branding is your professional reputation made visible and consistent. What it is (and isn't), concrete examples, and where to start this week.
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by iPeople · on Jul 13, 2026
Simply "being present" isn't enough. Your first 90 days on LinkedIn require a precise sequence. Here's how to structure them without wasting energy.
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by iPeople · on Jul 06, 2026
Sending a LinkedIn message without pitching isn't enough. You need a precise logic. Here's how to craft direct messages that open real conversations.
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by iPeople · on Jul 06, 2026
Daily posting on LinkedIn is overrated. Here's why calibrated consistency beats volume — and how to find a rhythm you can actually sustain over time.
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by iPeople · on Jul 03, 2026
Engagement pods look like a smart shortcut. In practice, they damage your reputation and distort the data you rely on to make decisions.
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by iPeople · on Jun 22, 2026
Since early 2025, LinkedIn has replaced dozens of specialised ranking systems with a single infrastructure that reads post content as text. Here's what changes in practice.
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by iPeople · on Jun 19, 2026
Most professionals use LinkedIn only to post. But commenting on other people's content is an equally effective visibility strategy — if you know how to do it right.
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by iPeople · on Jun 09, 2026
A LinkedIn content strategy isn't about posting everything. Discover the 3 pillars that bring consistency to your presence and make you instantly recognisable as a professional.
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by iPeople · on Jun 06, 2026
Three posts a week, but when? What the math of the LinkedIn feed says, and why 12 posts a month beat 30 nine times out of ten.
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by iPeople · on Jun 06, 2026
What a LinkedIn ghostwriter really costs in Europe: tiers from €29 to €4,000 a month, who each one fits, and the 5 mistakes to avoid before you sign.
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by iPeople · on Jun 06, 2026
Same output, costs that differ by a factor of 30. When a ghostwriter makes sense, when a freelance copywriter does — and when neither: how to decide.
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by iPeople · on Jun 06, 2026
The 5 practices that bring a B2B consultant clients on LinkedIn — and the mistake that kills the pipeline. Concrete examples you can apply this week.
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by iPeople · on May 27, 2026
The first post on the blog: what you'll find here, why it exists, and how to use it to improve your LinkedIn presence.
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by iPeople · on May 26, 2026
The real obstacle isn't writing one post. It's writing your 47th in a row. Four principles for sustainable consistency, even with a full-time job.
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by iPeople · on May 25, 2026
The weekly brief is the single practice that separates people publishing for years from those who quit after two months. What it contains, how to build it, why it works.
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by iPeople · on May 24, 2026
The quality of your posts is a direct function of what you read. Three criteria for building a source portfolio that makes you distinctive, and the mistakes to avoid.
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by iPeople · on May 22, 2026
Four ways to keep a steady LinkedIn presence, compared: hours required, real monthly costs from €0 to €5,000, and the signs it's time to change approach.
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