by iPeople · on Jul 20, 2026
The first lines of a LinkedIn post decide whether someone clicks "more" or keeps scrolling. Here's what actually makes them work — and the most common mistake that kills them.
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by iPeople · on Jun 18, 2026
Most LinkedIn calls to action don't convert because they ask for too much. Here's how to build a CTA that actually gets a response.
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by iPeople · on Jun 09, 2026
A LinkedIn content strategy isn't about posting everything. Discover the 3 pillars that bring consistency to your presence and make you instantly recognisable as a professional.
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by iPeople · on Jun 06, 2026
The 5 practices that bring a B2B consultant clients on LinkedIn — and the mistake that kills the pipeline. Concrete examples you can apply this week.
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by iPeople · on Jun 05, 2026
Just "telling stories" isn't enough — you need precise structures. Here are 3 LinkedIn storytelling frameworks that actually work, with practical examples.
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by iPeople · on Jun 05, 2026
Corporate jargon doesn't signal expertise — it kills engagement. Here's how to spot the words draining your LinkedIn posts and what to write instead.
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by iPeople · on May 24, 2026
The quality of your posts is a direct function of what you read. Three criteria for building a source portfolio that makes you distinctive, and the mistakes to avoid.
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by iPeople · on May 23, 2026
Tone of voice is the first distinctive mark of your LinkedIn profile. Three layers (formality, rhythm, lexicon) and how to calibrate them over 6-12 months of publishing.
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