Tag

#linkedin basics

7 posts

LinkedIn Comments: Why They're Worth More Than Likes and How to Use Them

by iPeople · on Sep 10, 2026

Likes on LinkedIn barely move the needle. Comments do. Here's why the algorithm treats them differently — and how to adjust your strategy accordingly.

linkedin basics

LinkedIn Newsletter: when it's worth launching one (and when it isn't)

by iPeople · on Sep 03, 2026

A LinkedIn newsletter isn't just a longer post. Before you launch one, there's only one question you need to answer. Here it is, with concrete criteria.

strategy linkedin basics

Dwell time: why LinkedIn measures it and how it affects your visibility

by iPeople · on Jul 03, 2026

Dwell time is the signal LinkedIn reads before any like lands. Here's what it really means, why most professionals overlook it, and how to use it to your advantage.

linkedin basics

LinkedIn Engagement Pods: Why the Game Isn't Worth the Candle

by iPeople · on Jul 03, 2026

Engagement pods look like a smart shortcut. In practice, they damage your reputation and distort the data you rely on to make decisions.

linkedin basics strategy

External links on LinkedIn: are they really penalised? What the data says (and doesn't say)

by iPeople · on Jun 15, 2026

Does LinkedIn's algorithm penalise posts with external links? The answer is more nuanced than most people think. Here's what actually drives visibility.

linkedin basics

LinkedIn Profile Photo and Banner: The Details Most Professionals Get Wrong

by iPeople · on Jun 09, 2026

Your LinkedIn photo and banner are judged in under two seconds. Here's a practical checklist of 10 details that separate a credible profile from a forgettable one.

linkedin optimization linkedin basics

Welcome to iPeople

by iPeople · on May 27, 2026

The first post on the blog: what you'll find here, why it exists, and how to use it to improve your LinkedIn presence.

strategy linkedin basics