iPeople vs AuthoredUp
A LinkedIn writing editor vs a weekly ghostwriting service. Different things.
At a glance
Pick iPeople if
- You want posts written for you, not help writing them
- Your problem is time, not single-post quality
- You want a weekly brief curated from YOUR sources
- You want to sustain 2-3 posts/week for years
- Editorial budget starting at €29/month
Pick AuthoredUp if
- You write the posts yourself and want a better editor than LinkedIn's
- You want WYSIWYG preview, advanced formatting, reusable snippets
- You want per-post analytics + benchmarks
- You're a creator/marketer optimising every paragraph
- $20-40/month tool budget isn't a concern
Feature-by-feature
| Aspect | iPeople | AuthoredUp |
|---|---|---|
| Category | Weekly ghostwriting service | LinkedIn editor + analytics (browser extension) |
| Who writes the post | iPeople drafts, you approve | You write, the editor handles formatting and preview |
| Curated weekly brief | Yes, from your sources | No |
| Personal voice | Extracted from your real samples | N/A (you write in your own voice) |
| WYSIWYG editor + preview | Yes, simple | Yes, very advanced (core of the product) |
| Hook templates + snippets | No | Yes, extensive library |
| Per-post analytics | Import from LinkedIn Creator Analytics, trends and best-performing topics | Native per-post dashboard + benchmarks |
| Price | Starting at €29/month | $19-40/month |
| Time per post | 3-5 min of review | 20-40 min of writing + editing |
| Philosophy | "We write for you, on what you actually read" | "We give you the best editor to write yourself" |
The key difference: editor vs service
AuthoredUp is a LinkedIn writing editor: WYSIWYG preview (see exactly how the post will look on the feed before publishing), advanced formatting (bold, italic, clean lists that LinkedIn doesn't natively handle well), reusable snippets for hooks and CTAs, per-post analytics. For people who write their own posts and want them to ship looking good, it's probably the best LinkedIn editor on the market.
But you always write. Time per post stays at 20-40 minutes — identical to writing in the LinkedIn feed.
iPeople is an editorial service: every week it pulls from your sources, brings you topics, drafts posts in your voice, sends them to you for approval. It doesn't help you write better — it does the work for you. Time per post: 3-5 minutes of review.
When to use both together
Unlike most tools, AuthoredUp and iPeople are complementary, not alternatives. A setup we see work:
- iPeople for 70-80% of posts: weekly brief, drafts ready, you approve and publish.
- AuthoredUp for the 20-30% you want to write personally — gut-felt thoughts, reactions to news, personal posts. When you do write, you want the best editor possible.
Combined cost: ~€50/month. Time saved: 8-12 hours/month. A sustainable setup for years.
Frequently asked
Can I use AuthoredUp with iPeople's posts?
Yes. iPeople hands you the draft text; you can paste it into AuthoredUp if you want to refine formatting, see the preview, schedule from there. The two don't overlap — they combine well.
Does AuthoredUp write in my voice?
No. AuthoredUp doesn't write — it's an editor. It helps you format and analyse what you write. The voice stays yours because you put it on the page.
Does iPeople have AuthoredUp's hook templates?
No. iPeople doesn't use templates — it builds each draft from your sources and in your voice. For a hook library to remix, AuthoredUp is the right fit.
Which has better analytics?
AuthoredUp on this specific dimension. It has a native per-post dashboard with industry benchmarks. iPeople imports LinkedIn Creator Analytics data and shows trends + best-performing topics to feed the weekly brief — but it's not a dedicated analytics dashboard.
How long to learn AuthoredUp?
2-4 hours to master snippets, hook library, advanced formatting and dashboard. It's a dense tool — for professionals who get continuous value, the upfront investment is worth it. For zero learning curve, iPeople is more direct.
Try iPeople
5-minute setup. First brief the following week. Cancel anytime.