Ideas + method
Practical advice on LinkedIn presence, copywriting that works, and the difference between showing up and being remembered.
by iPeople · on May 30, 2026
Engagement pods inflate your LinkedIn metrics without reaching real buyers. Here's what they actually cost you — and three alternatives that build a real audience.
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by iPeople · on May 27, 2026
The first post on the blog: what you'll find here, why it exists, and how to use it to improve your LinkedIn presence.
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by iPeople · on May 26, 2026
The real obstacle isn't writing one post. It's writing your 47th in a row. Four principles for sustainable consistency, even with a full-time job.
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by iPeople · on May 25, 2026
The weekly brief is the single practice that separates people publishing for years from those who quit after two months. What it contains, how to build it, why it works.
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by iPeople · on May 24, 2026
The quality of your posts is a direct function of what you read. Three criteria for building a source portfolio that makes you distinctive, and the mistakes to avoid.
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by iPeople · on May 23, 2026
Tone of voice is the first distinctive mark of your LinkedIn profile. Three layers (formality, rhythm, lexicon) and how to calibrate them over 6-12 months of publishing.
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by iPeople · on May 22, 2026
Four ways to build a stable LinkedIn presence, compared honestly: what they cost in time and money, who they're for, and signals it's time to change.
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