Your LinkedIn ghostwriter, week after week
Editorial brief from your sources, drafts in your voice, you approve. ~30 minutes a week, sustainable for years.
How it works
5 minutes of setup.
Then we write for you.
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STEP 01
Tell us your style
In 5 minutes you tell us who you are, who you speak to, and what you want your voice to convey. Three sample texts are enough.
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STEP 02
Tell us what you read
Your sources — blogs, RSS feeds, magazines. We read them for you and pick the week's topics.
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STEP 03
You approve, always
Three drafts ready every week. You review them, you approve, and you schedule them on LinkedIn. Easy.
Frequently asked
The 8 questions we try to answer before you even ask.
Who is iPeople for?
iPeople is built for professionals who have things to say on LinkedIn but don't have time to write them every week. Typical profiles are strategy consultants, fractional CXOs (CFO, CMO, CTO), SME executives and C-level, business lawyers, accountants, architects, designers and other premium freelancers. The common thread is simple: they sell expertise, they have a career worth telling, and LinkedIn is the primary channel where their next clients discover them, evaluate them and decide whether to reach out. It's not built for corporate marketing teams, declared creators or juniors with less than 5 years of experience.
How much time does iPeople take each week?
About 20-30 minutes per week, once at cruising speed. The flow looks like this: Monday morning you receive the weekly editorial brief via email with 5-10 topics curated from your sources — you pick the ones you want developed in 5 minutes; over the following days you get draft posts in your voice, and you do a final 3-5 minute review per post before approving. That's it. Compare with the 4-8 weekly hours needed to maintain the same cadence on your own, or with the 2 hours of briefs, calls and edits you'd spend with a traditional freelance copywriter. Base setup takes 5 minutes, one time only (10-15 minutes if you want to detail — as we strongly recommend — your tone of voice).
Who actually writes my LinkedIn posts?
Drafts are produced by an editorial pipeline configured on your profile, under the supervision of our newsroom. The voice is extracted from real samples of your past writing — old emails, articles you've published, posts you've written yourself — and used as the template for every new text. The weekly sources are the ones you actually read (RSS, newsletters, saved articles), not a generic topic database. The result is that posts feel like they were written by you, because they start from your voice and your themes. You retain full control: nothing publishes without your explicit approval. Your name stays yours.
Does iPeople integrate with LinkedIn? Is publishing automatic?
Yes, iPeople connects to your LinkedIn profile via the official API during onboarding. Once connected, you can approve each draft and schedule publication directly from iPeople. Publishing is technically automatic in the sense that you don't have to copy-paste into the LinkedIn editor — but nothing ever publishes without your explicit approval post by post. You can also choose to copy the draft manually and publish it from the LinkedIn app yourself if you prefer, for example to use LinkedIn's advanced editor or add custom images. You always control the when and the how.
What happens if I don't approve a draft?
Nothing. If a draft doesn't convince you, you simply don't approve it and it doesn't get published. You have three options: discard the draft entirely (and provide quick feedback that improves subsequent drafts), rewrite it yourself and optionally pass it through our polishing to refine the voice, or request a new version with a different brief. There's no obligation to publish a minimum number of posts per week, and the subscription doesn't expire if you skip a few weeks. The pace is yours — iPeople proposes, you decide. For people running busy weeks, it's common to batch 4-5 approvals in a single 20-minute session.
Which languages does iPeople support?
iPeople is available in five languages: Italian, English, Spanish, French and German. For each language the editorial brief and tone of voice are calibrated for the specific market — it's not machine translation from English. This matters especially for non-English markets: LinkedIn engagement patterns, writing register and relevant topics differ from the US/UK market, and an editorial pipeline tuned for English then mechanically translated into Italian or French immediately sounds off. You can also publish in multiple languages simultaneously if your audience is multilingual — common case among consultants working across Europe.
How much does iPeople cost? Can I cancel anytime?
iPeople starts at €29/month for the base plan, up to €149/month for plans with higher post volume and richer editorial options. There's a 7-day free trial with no credit card required. For comparison, a mid-tier freelance ghostwriter in Italy costs €1,500-€4,000/month for the same editorial output, a personal branding agency €1,500-€5,000/month. You can cancel anytime directly from the account panel, with no penalties or contract lock-in. If you cancel, you keep access until the end of the period already paid. Plan upgrades and downgrades are immediate and pro-rated.
How does the initial profile setup work?
Base setup takes 5 minutes, one time only. If you want to detail your tone of voice — as we strongly recommend, because it's what makes your posts recognisable as yours — that's another 10-15 minutes. In total we ask for four things: (1) some samples of your past writing — old professional emails, LinkedIn posts you wrote yourself, articles, even internal drafts, used to extract the voice; (2) your editorial sources — newsletters you read, industry blogs, LinkedIn accounts you follow for inspiration, saved articles; (3) your professional profile — industry, role, ICP, themes you want to be recognised for; (4) the connection to your LinkedIn account via official OAuth. From there, you'll receive the first editorial brief within 7 days and can start publishing the following week.
Ready to try?
Setup in 5 minutes. First editorial brief within 7 days. Cancel anytime.